GTME Diageo – case study
SMart Network uses art as a medium to rehabilitate and develop homeless and socially-marginalised people. The founder of SMart has dedicated his life to helping people transform their lives through art. Through his teaching and belief he has inspired and motivated these people to break boundaries – some have even had their artwork exhibited in the National Gallery.
Impact International’s Community Action Programme, invited SMart Network to host a day workshop for senior staff from GTME Diageo. Not only did participants have the opportunity to do some practical art work and meet the clients but the main challenge for Diageo was to advise and support SMart on developing a model to become a sustainable enterprise.
“The day was very, very inspiring. We were able to make a real difference to SMart, by delivering some really tangible benefits; it was a day of truly appreciating and celebrating life.”
Human Resources Manager- Diageo